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Mainstream (Serie bianca) (Italian Edition), by Frédéric Martel
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"Mainstream. Parola di origine americana che può voler dire grande pubblico, dominante, popolare. L'espressione ‘cultura mainstream' può avere una connotazione positiva, nel senso di cultura per tutti, ma anche negativa, nel senso di 'cultura egemonica'."Come si fabbrica un bestseller o un prodotto che vada a ruba sotto ogni latitudine? Perché il popcorn e la Coca-Cola rivestono ormai un ruolo centrale nell'industria cinematografica? Perché trionfa il modello americano di intrattenimento mentre al contempo declina sempre più velocemente quello europeo? Come fa l'industria indiana del cinema, Bollywood, a sedurre così facilmente il mercato africano? E infine, perché i valori difesi dalla propaganda cinese e dai media musulmani ricordano così da vicino quelli della Disney?Per rispondere a questi interrogativi, il ricercatore e giornalista Frédéric Martel ha condotto una lunga inchiesta che lo ha portato in oltre trenta paesi, da Hollywood all'India, dal Giappone all'Africa subsahariana, dal quartier generale di Al Jazeera nel Qatar fino alla sede del gigante messicano Televisa. Il risultato che emerge dalle oltre 1200 persone intervistate è inquietante: è cominciata la nuova guerra mondiale per il controllo dei contenuti. E al cuore di questo nuovo conflitto si situa proprio la cultura mainstream, la cultura che piace a tutti in tutto il mondo. Martel ci racconta questa storia con uno stile frizzante e coinvolgente, in cui finalmente compaiono i volti ei retropensieri dei protagonisti di questa vera e propria nuova guerra mondiale, il cui esito andrà a disegnare il futuro dei grandi conglomerati dei media e l'immaginazione e le modalità progettuali non solo nostre, ma anche dei nostri figli."La distinzione tra culture non è più netta. Più che l'oggetto cambia lo sguardo, impegnato o disattento. E per un udito disattento si può usare Wagner come colonna sonora dell'Isola dei famosi."Umberto Eco"Martel ha trascorso cinque anni a viaggiare per trenta paesi per condurre la sua ricerca, e le sue conclusioni sono impressionanti.""Newsweek""Un affascinante nuovo libro dalla Francia, un report sullo stato della cultura di massa nel mondo, sulla sua americanizzazione e le resistenze regionali e continentali che incontra.""New Yorker"
- Sales Rank: #1057691 in eBooks
- Published on: 2010-10-18
- Released on: 2010-12-10
- Format: Kindle eBook
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